The fashion industry's journey towards inclusivity has taken an intriguing turn with the recent closure of Silverfox, an agency that revolutionized the representation of older models and actors in New Zealand. In this article, we'll delve into the story behind Silverfox's closure, the impact it has had, and the broader implications for the industry and society at large.
The Rise and Impact of Silverfox
Silverfox Management, founded in 2015, was a trailblazer in the fashion world. Its mission was simple yet powerful: to challenge ageism and showcase the talent and beauty of models over 30. The agency's founders, Brigitte Warne and Georgia Branch, had a unique insight into the industry's age-related biases, having experienced them firsthand. They saw an opportunity to create a space where mature models could thrive and be celebrated.
Under the leadership of managing director Rebecca Swaney, Silverfox flourished. In just seven years, the agency grew from representing 11 models to an impressive roster of over 110. Swaney's passion and dedication were evident in her work, and she built a community that went beyond the traditional agency-model relationship. Silverfox became a platform for confidence, visibility, and a much-needed shift in narrative.
A Personal Journey and a Changing Landscape
Rebecca Swaney's decision to close Silverfox was not an easy one. It came after a successful year, with the agency achieving record-high model fees. However, a combination of personal circumstances, including her mother's dementia diagnosis, and a sense of burnout led her to this choice. Swaney reflects, "In many ways, Silverfox was my buoy, but last year, I think I ran out of steam."
The impact of Silverfox's presence in the industry is undeniable. Models like Rewa Harker and Amanda Bransgrove credit the agency with changing their lives and careers. Harker, who joined Silverfox at 30, found a supportive community and a new lease on life in the modeling world. Bransgrove, a veteran model, was encouraged to return to the industry at 57, and her work with Silverfox empowered her to challenge societal norms and showcase the purchasing power of mature women.
Broader Implications and a Changing Industry
The closure of Silverfox raises important questions about the future of age-inclusive modeling. While Swaney believes her models will continue to thrive, the industry will undoubtedly feel the absence of an agency dedicated solely to championing older talent. Harker and Bransgrove both express a sense of loss, acknowledging the unique support and opportunities Silverfox provided.
Interestingly, Swaney's decision to close the agency has sparked a ripple effect. Other agencies are now recognizing the value of mature models and making deliberate efforts to include them in their rosters. Bransgrove notes, "It's funny how other agencies are now following suit."
Looking Ahead
As Swaney moves on to explore new opportunities in the ageing and retirement sector, she leaves a lasting impact on the fashion industry and society. Silverfox's legacy is a reminder that age is just a number and that older individuals have much to offer. Swaney's work has challenged stereotypes and opened doors for mature models, proving that visibility and representation matter.
In a world that often glorifies youth, Silverfox's story is a powerful reminder of the importance of embracing all ages and the unique contributions they bring. The agency's closure may mark the end of a chapter, but its impact will continue to resonate, inspiring future initiatives and a more inclusive industry.
