How to become a content writer

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As a content writer, you need a mind that masters both language and creativity.

When I started my career as a junior content writer, the industry was still growing. I never imagined that seven years later I would be able to start my own content writing agency and earn a nice salary in different industries.

What does a content writer do?

Content writers are required to write carefully researched texts for clients. Clients contact editors to produce brochures, manuals, blogs, websites, journal articles and other forms of content. The scope of work covers Technical Writing, Product Descriptions, Writing, Cover Letter, Creative Writing, Essay Writing, Shadow Writing, SOP Writing, Resume Writing and more.

Related: Balancing Creativity And SEO In Content Writing

What are the different types of content writers?

The main types of content writers are:

  • Web Content Writer: As the name suggests, these writers produce content for the Internet. This content can range from writing product descriptions and blogging to services. Essentially, the job involves the writer researching the topic and writing an article or blog post for the client. The writer is also required to infuse keywords so that traffic is directed to the client’s webpage.

  • Technical writer: A technical writer will write on specific technical, medical or financial topics and write in a comprehensive manner for the reader. Customers need manuals, guides, articles and other content. In these cases, the writers must be well versed in the subject with the relevant qualifications.

  • Content writers for mass media: Newspaper editors, or correspondents, write about current events for offline and digital media. These writers are expected to be unbiased and ethical in their reporting. They can also review books or movies and write down their thoughts on a particular topic.

  • Ghost writers: Ghostwriters are writers who write blogs, website pages, eBooks, and other content under a fictitious name or on behalf of someone who pays to write for them.

Related: 5 Profitable Benefits of Outsourcing Your Content Creation

Get a writing job

Finding jobs is a problem for newcomers. However, as you build your customer base, getting a job becomes easier. The first step would be to prepare a portfolio and apply with it to similar companies. Many companies also advertise content writers.

It would also be a good idea to ask your clients for referrals. If the customer is hesitant, ask for a letter of recommendation. Lots of jobs come through referrals and word of mouth.

Alternatively, you can register on various websites that advertise the available jobs. If the job is in your field, you can quote and hope for the best. The competition is intense, so you may need to keep looking and applying. The best way to earn writing work is to present directly to clients or network with your previous clients and other contacts.

Protect yourself from defaulting customers

Once you have secured a job, you should require a written purchase order with payment details, payment schedule, delivery dates, cause for termination, and confidentiality, so that if an issue related to the payment occurs, you are well covered. This rarely happens, but you should have peace of mind knowing that you have something in writing.

If you are offered low-paying jobs or the client is known to be in default, you’d better turn down those jobs. You will also waste time and energy chasing your payment, time that could have been used otherwise to find new writing assignments.

Related: 6 Different Types Of Creative Content Copywriters Should Know


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